Kingfisher Drinks and Camerons Brewery agree to extend their partnership for another five years

Kingfisher Drinks, the premium world beer and cider company, is delighted to announce a new five-year extension to a broad production and packaging arrangement with the award-winning Camerons Brewery, which includes brands such as Kingfisher Premium, Sagres, Bombay Bicycle IPA and Yeastie Boys Big Mouth.

Building on the existing 11-year working relationship, the renewed partnership demonstrates a mutually beneficial arrangement as the Camerons Managed Estate, which was recently named ‘Pub Group of the Year’ at the National Pub and Bar Awards and includes their acclaimed Head of Steam venues, has also decided to start stocking Kingfisher Drinks’ brands such as Sagres, Krusovice, Yeastie Boys and Sapporo.

Shaun Goode, Chief Operating Officer at Kingfisher Drinks, comments, “This is a partnership which has been going for well over ten years and we’re delighted to confirm its extension for a further five. Camerons are always a real pleasure to work with, largely down to their inherent flexibility and the great people within the business. When we initially teamed up with them, they were only brewing Kingfisher for us, but as our portfolio has grown so the relationship has grown symbiotically too, and they are now responsible for producing a much wider selection of our brands and ensuring they’re brewed to a quality which meets our high standards. I’m also particularly pleased to cement our partnership with our brands’ presence in their managed estate, including the continued distribution within the Head of Steam chain.”

Chris Soley, Director and General Manager of Camerons Brewery Limited, adds, “I was here at the beginning of our relationship with Kingfisher Drinks and it’s hard to believe how quickly the last 11 years have gone! I feel proud of what we’ve achieved together thus far and am excited about what’s to come, so we’re delighted to continue this collaborative partnership moving forwards and to play our part in delivering some of the world’s most popular global brands to our UK consumers. This will be further evidenced by the presence of their brands in our own managed estate of pubs, which is testament to the quality of the Kingfisher Drinks’ brand portfolio and their continued appetite for innovation.”