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MUCH LIKE THE MAJESTIC BIRD IT’S NAMED AFTER, KINGFISHER MIRRORS INDIA’S FLAVOURFUL HERITAGE AND LIVELY SPIRIT.
From the sun-drenched beaches of Goa to the bustling bars of Mumbai, Kingfisher Beer celebrates India in all its splendour. The origins of this beer can be traced back to 1857 when five Indian breweries joined forces. They developed a premium lager like the flavour-filled European pilsner but added their own twist to make it lighter and more refreshing for drinkers in the humid Asian climate. Still brewed in the same way today, it’s crafted from the finest Saaz hops to create a refreshingly balanced, pilsner-style lager.
Packaged – 4.5% & 0.0%
Draught – 4.1%
Packaged - 5.0%
Kingfisher’s roots trace all the way back to 1857 when five of India’s most prominent breweries joined forces. United Breweries, as the company became known, wanted to develop a flavourful pilsner, inspired by the classic European style, but lighter on the palate to refresh its consumers in the humid subcontinent.
Setting its wings in the UK market more than three decades ago, Kingfisher continues its legacy – brewed on British soil using the same revered recipe that earned it the status of a national treasure in India. The iconic brew is crafted with the renowned Saaz hops, which forms the heart of its perfectly balanced pilsner-style lager.
Hailing from the Czech Republic, Saaz stands as a paragon among hops, prized for its delicate nature and low alpha acid content. Its ethereal floral aroma, subtle spice, herbal tones and mild bitterness play a pivotal role in creating nuanced and distinguished brews – particularly in crafting iconic lagers like pilsners.
The meticulous brewing process, encompassing a staggering 200 different checks, stands as a testament to Kingfisher’s unwavering commitment to excellence. This dedication has rightfully earned Kingfisher numerous global awards, solidifying its place among the elite in the world of brewing.
With a trend in consumers continuing to choose premium alternatives, the iconic Kingfisher could be the vibrant beer you’ve been searching for. It’s a sophisticated yet still highly sessionable trade-up from other lagers.
This beer’s refreshing bitterness and golden hues embody India’s vibrant landscapes, warmth of its people and rich traditions in every sip. Kingfisher uses the spirit of this country as its guiding light: ‘Be present, live in the moment, look up, and see the beauty.’
Using renowned Saaz hops for their delicate nature and low acid content, Kingfisher’s meticulously brewed with a staggering 200 different checks during the process. This dedication to excellence has earnt Kingfisher a firm place amongst the brewing world’s elite.
Crafted with care and precision, Kingfisher Zero embodies the same incredible character as the original Kingfisher. It’s brewed from only natural ingredients to replicate the exact taste and feel of Kingfisher beer – just without the alcohol.
Kingfisher Ultra is India’s fastest-growing premium beer. Renowned for its smooth taste, thanks to its 6-step filtration and hand-picked hops, it is liquid gold in a bottle.
Since launching in its home market in 2009, Ultra has taken India by storm with a growth of 20% year-on-year between 2021-2023 (CAGR). It has become a bedrock of premium occasions, having been the sponsor of prestigious events such as the Indian Derby, Sunburn Festival and a number of high-profile fashion shows. As such, Ultra is seen by many as more than a beer, but as a symbol of quality and status.
We sell our premium drinks portfolio to a range of businesses. Get in touch and we’ll set you up with a local stockist.
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