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BREWED WITH INGENUITY AND AGAINST THE ODDS
First brewed in 1932 by Malayan Breweries Limited, Tiger was created in Singapore, a tropical island city where brewing a crisp, refreshing lager was no easy feat. In a climate defined by heat, humidity and intensity, Tiger had to be crafted differently. Through ingenuity, passion and a pioneering tropical lagering process, its brewers created a beer made to thrive where others would struggle. The result was a bold Asian lager with full-bodied flavour, smooth refreshment and a crisp finish, born from the streets of Singapore and built to beat the heat.
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Tiger offers your customers a beer that feels both exotically different and reassuringly accessible. With strong consumer awareness driven by global brand activations across sport and music, Tiger has the presence of an international beer brand with the easy-drinking refreshment today’s lager drinkers expect. It is a confident choice for venues looking to offer a premium world lager with standout branding, a strong origin story and broad consumer appeal.
Tiger’s distinctive character comes from an inventive brewing approach designed to deliver refreshment with real depth. Its tropical lagering process gives the beer its smooth, full-bodied taste, balanced by a crisp finish that keeps every sip clean and refreshing. It is a lager shaped by precision, patience and bold thinking, with that same quality still felt every time it is poured.
Tiger was born on the hot streets of Singapore, a tropical island city shaped by trade, energy and a rich mix of Asian, Indian and British influences. That cultural melting pot helped create a beer that feels both distinctive and accessible, with a taste made for flavourful food, warm nights and sociable moments. Today, Tiger is enjoyed across Asia and beyond as a definitive Asian lager with a bold origin story and a refreshingly easy-drinking character.
Tiger’s award-winning taste has earned international recognition over the years, helping it build a reputation as a world-class lager with genuine brewing credentials. From global beer awards to recognition as a standout premium brand, Tiger has consistently proven that refreshment and character can go hand in hand. Smooth, full-bodied and crisp to the finish, it is a champion beer born in Singapore and celebrated around the world.
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