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Kingfisher, India’s No.1 beer and a staple of the UK curry scene since the 1980s, has launched Kingfisher Curry Nights, a new initiative designed to help pubs drive footfall during quieter midweek trading occasions.
Curry nights have become a much-loved part of British pub culture, bringing together great value, comforting flavours and a strong sense of community. Kingfisher Curry Nights builds on that tradition with a fully supported, turnkey format that helps operators turn a familiar offer into a destination occasion.
Developed in partnership with award-winning chef Ashok Kumar, the initiative pairs Kingfisher lager with bespoke menus that elevate classic curry night favourites while introducing consumers to authentic Indian dishes they may not otherwise try.
Participating pubs receive a comprehensive package of support, including four free kegs on installation, menu development and printed menus, kitchen team training, in-pub POS, and a full suite of digital marketing assets. Venues also benefit from six months of free targeted Facebook and Instagram advertising, alongside in-pub activations designed to create theatre, including Kingfisher’s iconic three-litre Beer Towers, made famous in India.
“At Kingfisher, we’ve spent decades at the heart of India’s food and beer culture, so pairing great beer with great curry is in our DNA,” said Andy Sunnucks, Senior Brand Manager at Kingfisher Drinks. “From chef-led menus to the theatre of our iconic three-litre beer towers, we’re giving pubs everything they need to drive footfall during quieter trading occasions.”
The concept has already delivered standout results at The Cricketers Inn in Meopham, providing a clear example of the commercial opportunity Curry Nights can unlock for operators.
Launched during a traditionally difficult trading period, Kingfisher Curry Nights helped The Cricketers transform soft midweek services into fully booked occasions. Within just 72 hours of launch, all seven Curry Nights sold out, filling the diary in advance and giving the team confidence in forward bookings at a time of year when many pubs are looking for ways to maintain momentum.
Rather than relying on walk-in trade, the format drove early demand, group visits and a stronger sense of occasion, supported by premium branding, chef-led menu development and the in-pub theatre of the Beer Towers.
“We couldn’t be happier with the Curry Nights. Seeing the diary fill up with bookings took a real weight off our minds. The team at Kingfisher were fantastic, from developing the concept to training our staff and helping us market it. It’s felt far more like a partnership than a supplier relationship,” said David Brown, General Manager of The Cricketers Inn.
To find out how your business can benefit or to watch the full Cricketers case study, visit:
kingfisherbeer.co.uk/curry-nights
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